Business Case: Optimizing Leasing Services Through Agile Technology Implementation
In this business case, we explore a strategic initiative undertaken by a financial services team to enhance their leasing services through the rapid development and implementation of a Minimum Viable Product (MVP). The project was geared towards online leasing services, requiring a swift and efficient launch to meet critical business objectives.
Background
A financial services team approached us with a comprehensive business plan for an online leasing services project. Armed with initial investments, banking analytics expertise, and backend development resources, the team sought to validate their hypotheses, refine their approaches, and secure additional investments. Time was of the essence, demanding an agile and responsive approach to project development.
Challenges
– Swift MVP development and launch.
– Validation of critical business hypotheses.
– Integration of diverse competencies into the team.
– Efficient management and workflow structuring.
Solution
Our team orchestrated an organized approach to address the challenges:
1. Organizational Structure: We devised a streamlined organizational structure, clearly defining departments and responsibilities. Tools like Trello for task management, Confluence for knowledge base, and Jira for technical team organization were introduced.
2. Staff Augmentation: Leveraging our specialists in mobile development and testing, we provided expertise where needed, ensuring a balanced and competent team without unnecessary overheads.
3. Technology Stack Selection: Salesforce emerged as the ideal platform due to its flexibility and scalability. Utilizing Salesforce, we rapidly implemented functionalities, including product catalog management, lead handling, customer lifecycle management, external system integration, and mobile application prototype integration.
4. Partner Engagement: During the MVP’s second phase, we engaged partners by providing them with personalized dashboards on Salesforce Partner Community, enabling seamless lead input, access to marketing materials, and performance analytics.
5. Customization and Optimization: We customized tools such as the sales manager’s calculation calculator, enabling precise breakdowns based on payment, interest rates, and repayment periods.
Benefits
Speed and Agility: Salesforce implementation allowed for swift adaptation to changes and quick response to market demands.
Efficiency: Efficient workflow structuring led to optimal resource utilization and reduced time-to-market.
Scalability: The implemented system provided a robust foundation for future expansions and additions to the functional capabilities.
Data-Driven Decision Making: Comprehensive analytics and reporting capabilities facilitated data-driven strategic decisions.
The implementation of Salesforce provided us with speed, the ability to quickly respond to changes, and a rapid system launch. Additionally, it offered the flexibility to expand functional blocks. The next implementation steps will focus on marketing and optimizing the managers’ work, streamlining their tasks into a sequential workflow, allowing for clearer adherence to SLAs and KPIs. – CTO –
Next Steps
The project’s success paved the way for future enhancements. The focus now shifts to marketing strategies and optimizing team performance. Streamlining tasks and ensuring adherence to Service Level Agreements (SLAs) and Key Performance Indicators (KPIs) will be paramount, further elevating the leasing service’s efficiency and customer satisfaction.
Conclusion
This business case demonstrates the strategic implementation of agile technologies, resulting in the successful launch of an MVP for online leasing services. By embracing Salesforce and employing an efficient organizational structure, the team achieved rapid development, seamless partner integration, and data-driven decision-making capabilities. The project’s success lays a solid foundation for future growth and innovation in the financial services sector.
